From Employee to Founder
Our startup coaching involves step-by-step framework for building your startup. It includes everything from ideation to building your Product Promise to Marketing to Delivery. We also provide all the foundational know hows critical to your success in building your startup. These are founder training in Cloud, Data, AI/ML, Marketing, Sales, Financials and Funding.
The Core Program - Build Your Startup
1. Build Your Promise
Build Your Product, Promise, and Offer.
How many people do you know who spend their lives saying, “I’ve got a great idea,” but never act on it? Maybe you’ve said it, too.
Here’s the hard truth: Ideas don’t change lives. Execution does.
In this module, we’re going to turn your idea into something tangible—your product, your promise, and your offer.
What exactly is “promise”? It's your product's implied promise to the customer to solve their problem or give them a better experience. Sometimes product promises have to be packaged into a single unit called an offer to bring about a bigger transformation that the customer is seeking.
We’ll start with a strategy that sets successful founders apart:
Founder-Market Fit: I’ll help you identify where the market’s biggest needs intersect with your passion. Why? Because passion is what will carry you through the challenges. When you’re building something you believe in, you’ll stay in the game when everyone else gives up.
Then, we’ll move into the action plan:
How to craft a compelling product, promise, and then offer that your customers can’t resist.
How to increase the perceived value so that customers happily pay a premium.
How to architect and build your MVP (Minimum Viable Product)—the perfect starting point for launching, testing, and iterating your solution.
You’ll be guided every step of the way—selecting the right tools, platforms, and resources so you don’t waste time or money on things you don’t need.
By the end of this module, you won’t just have an idea—you’ll have something real and concrete ready to hit the market.
More importantly, you’ll have the confidence to launch, knowing that you’re solving a problem people are desperate to fix.
2. Build Your Marketing
Now that you have your product, the next step is getting it into the hands of the people who need it most.
Here’s the reality: A great product without great marketing is invisible.
Think about it: Have you ever seen a below-average product sell like crazy? Or found an incredible solution hidden in the shadows because no one knew it existed?
The difference? Marketing.
In this module, I’ll teach you how to master marketing so you can capture attention, create demand, and drive sales like never before.
Here’s what you’ll learn:
The psychology of marketing: Tap into neuromarketing and behavioral science to understand exactly how your customers think, feel, and act. When you understand what makes people tick, you’ll know how to inspire them to take action.
Digital marketing mastery: Learn the ins and outs of crafting landing pages, funnels, and campaigns that guide your customers seamlessly from “curious” to “committed.”
Tools and platforms: I’ll show you how to set up a marketing system that’s not only effective but also automated and scalable.
By the end of this module, you won’t just be “marketing” your product—you’ll be creating a movement. You’ll know how to stand out in a noisy world, capture your audience’s attention, and turn interest into results.
3. Build Your Delivery
You’ve built your product. You’ve attracted customers. But here’s the real question: Can your delivery experience turn customers into raving fans?
Because here’s the truth: Customer retention is the key to long-term success.
It’s not enough to meet expectations—you need to exceed them. That’s how you turn one-time buyers into loyal customers who come back for more and bring their friends with them.
In this module, I’ll teach you how to build a delivery system that wows your customers every time:
Onboarding mastery: First impressions matter. You’ll learn how to create a seamless onboarding process that sets the tone for an exceptional experience.
Engagement strategies: Discover how to keep your customers actively involved, satisfied, and excited about what you’re offering.
Operational excellence: I’ll guide you in setting up the platforms, processes, and systems you need to ensure smooth, scalable delivery—no matter how quickly you grow.
How to create raving fans: When you overdeliver on your promise, you don’t just keep customers—you create advocates. These advocates become your biggest marketing asset, bringing in referrals and spreading the word about your startup.
This module ensures that your business doesn’t just “function”—it thrives.
By the end of this module, you’ll have a delivery system that doesn’t just fulfill customer expectations but delights them. And that’s how you build a business that lasts.
Summary of The Core Program
Here’s the big picture:
We help you build your product, promise, and offer—transforming your idea into something real and valuable.
We help you build your marketing—so you can market your product effectively and stand out in a crowded marketplace.
We hep you build your delivery—ensuring your customers are so satisfied that they become lifelong advocates for your brand.
This isn’t just another program. It’s a step-by-step framework that removes guesswork, eliminates overwhelm, and gives you everything you need to successfully transition from employee to startup founder.
It’s designed to take you from “thinking about it” to “doing it.” Basically, you go from wantreprenuer to entrepreneur!
You’ll walk away with a tangible product, a proven marketing strategy, and a delivery system that makes customers fall in love with your business.
But wait, there’s more!
To make this truly irresistible, I’m including seven incredible bonuses to give you every advantage possible.
Bonuses - Foundational Know How - Founder Trainings
1. Cloud Training
The cloud is the foundation of modern startups—it’s where your product will live, scale, and thrive. Even if you hire a developer to manage it, as a founder, you must understand how the cloud works.
Why? Because your ability to make smart architectural decisions will directly impact your startup’s scalability, performance, and cost-efficiency. The cloud isn’t just a tool; it’s a strategic advantage when you know how to use it right.
In this bonus, I’ll teach you everything you need to know about the cloud, from A to Z:
How to achieve high availability so your product is always up and running.
Scaling strategies to ensure your product grows effortlessly with demand.
The power of serverless architecture to save time and money.
Advanced techniques like caching and decoupling to optimize speed and reliability.
Mastering databases, networking, and security to keep your data secure and your operations smooth.
This isn’t just technical knowledge—it’s the critical foundation you’ll rely on to build, scale, and sustain your startup in today’s competitive world. Once you understand the cloud, you’ll not only have the confidence to lead your team but also the clarity to make decisions that set your business apart.
2. Data Training
They say data is the new gold or the new oil—but in today’s world, it’s so much more. Data isn’t just an asset for your startup; it’s the ultimate competitive differentiator. Why? Because while most technology layers—like infrastructure and development—have been democratized, the ability to leverage data effectively is what sets great startups apart.
But here’s the catch: raw data alone isn’t enough. It’s only valuable when it’s transformed into actionable insights. That’s why understanding how to collect, process, and apply data is so critical.
In this bonus, I’ll teach you the entire lifecycle of data management:
How to collect and store data effectively, ensuring you capture what matters most.
Techniques for managing and transforming data into meaningful information.
The secrets behind creating a feedback loop—iteratively refining your product based on user data to make it smarter, faster, and more adaptable.
This is the same data flywheel strategy that companies like Amazon and leading consumer tech brands use to dominate their markets.
I also will teach you data lakes, data warehousing, databases and even blockchain!
By the end of this module, you’ll understand how to turn your data into a powerful engine that drives your product’s evolution and your startup’s success.
3. AI Training
In today’s landscape, data-driven companies leveraging AI are outperforming their competitors at every turn. AI isn’t just a nice-to-have—it’s a critical component of building a resilient, future-ready startup.
In this bonus, I’ll give you an end-to-end understanding of AI, empowering you to harness its full potential. We’ll cover:
Traditional AI: Learn the core principles and applications that have been transforming industries for years.
Generative AI: Discover how cutting-edge technologies like GPT models and other large language models (LLMs) are reshaping product development and customer interactions.
Prompt Engineering: Learn how to communicate with AI effectively to unlock its capabilities.
Retrieval-Augmented Generation (RAG): Explore how to integrate AI with your proprietary data for personalized solutions.
Fine-Tuning and Agents: Customize AI tools for your specific use cases.
Safety and Explainability: Ensure your AI is secure, ethical, and transparent to build trust with your customers.
I will also cover how AI is being used in IOT - Internet of Things, Cyber Physical Systems and Robotics. Will also go through the intersection of AI and Quantum Computing.
By the end of this module, you’ll have the knowledge to make AI a core part of your startup’s strategy. Whether it’s automating processes, enhancing user experiences, or making data-driven decisions, you’ll be equipped to use AI as a force multiplier for growth and innovation.
4. Marketing Training
Marketing isn’t just about advertising; it’s about creating a deep connection with your audience. It’s the bridge between your product and the people who need it most. Without effective marketing, even the best products can go unnoticed.
In this module, I’ll teach you the art of marketing—so you can get your message in front of the right people, at the right time, in the most compelling way possible.
Here’s what we’ll cover:
Advanced marketing techniques: Learn proven strategies that have helped successful startups thrive in competitive markets.
Case studies: Real-world examples you can immediately apply to your business.
The psychology of persuasion: Understand what drives people to take action and how to leverage that in your campaigns.
Digital marketing essentials: From landing pages to funnels, I’ll guide you step-by-step on how to create a seamless customer journey that converts.
This isn’t just about learning tactics—it’s about mastering the mindset and strategies that make your marketing irresistible.
5. Sales Training
Sales can feel intimidating for many founders, but it doesn’t have to be. At its core, sales is about building trust and solving problems.
In this module, I’ll take you beyond the traditional “hard sell” techniques and show you how to genuinely connect with your prospects, understand their needs, and guide them to a “yes” that feels natural and authentic.
Here’s what we’ll cover:
Rapport-building techniques: Learn how to create instant connections with anyone.
The art of questioning: Ask the right questions to uncover your prospect’s true needs.
Powerful presentations: Craft pitches that resonate emotionally and logically.
Closing with confidence: Master strategies to turn leads into loyal customers.
Whether you’re selling to customers, partners, or investors, these skills will empower you to approach every conversation with confidence and clarity.
6. Financials Training
As a founder, understanding your finances isn’t just a skill—it’s a responsibility. Your financial knowledge can mean the difference between running a sustainable business or one that struggles to survive.
In this module, I’ll demystify the financial aspects of running a startup. You’ll learn:
How to read and understand financial statements: profit and loss, balance sheets, and cash flow.
The importance of tracking assets, liabilities, and depreciation to make informed decisions.
How to use financial data to assess the health of your business and identify growth opportunities.
You don’t need to be a CPA to run a successful startup, but with this training, you’ll have the tools to manage your finances like a pro and confidently communicate with investors, partners, and your team.
7. Fundraising Training
Raising capital is often the most daunting part of building a startup—but it doesn’t have to be. With the right knowledge and approach, you can turn it into one of your greatest strengths.
In this module, I’ll teach you everything you need to know about securing funding:
The anatomy of an investment term sheet: Understand both the economic and control sections so you can negotiate terms that work in your favor.
The art of pitching: Learn how to craft an investor pitch that showcases not just your product, but the opportunity, market potential, and vision for your startup.
Curated investor lists: Save time and effort with a handpicked list of active investors tailored to your industry.
My goal isn’t just to help you raise money—it’s to ensure you do it on your terms, with confidence, and without giving away unnecessary control or equity.
Summary of Bonuses
Each of these bonuses are designed with your success in mind. From all the technical know-how of cloud, data, AI to mastering marketing and sales to understanding your finances and raising funds, I’ve thought through every skill and tool you’ll need to confidently build and scale your startup.
This isn’t just a collection of add-ons—it’s a comprehensive toolkit to set you up for success.
With this program, you’ll have a complete roadmap—from ideation to execution to scaling. You’ll be equipped with the tools, knowledge, and support to confidently transition from employee to founder.
When do I start the program?
The program is delivered over a three month period every quarter in a calendar year. The batches run from January to March, April to June, July to September and October to December. After you sign up, we will send an onboarding email and book a call.
Can I join mid quarter?
Yes, you can join mid-quarter! Admissions are on a rolling basis, so you will have access to the remaining live sessions of the current quarter and it's past recordings. Because you joined mid-quarter, you will also have access to all live sessions for the next quarter.
When are classes held?
Classes are held weekly through live zoom sessions (2 to 3 hours on Fridays), followed by study and work to be done throughout the week. The classes will be primarily taught by Mukesh Pandey. Will also have guest speakers who are startup founders.
What if I miss a live class?
If you miss a live class, then no problem! Recordings are uploaded same day to facebook group. You can watch it the evening. It is then moved off from facebook group before the next week's session to a student portal for long term on-demand access.
3 secrets to build your startup, without failing!
I have a free webinar in which I discuss the 3 secrets to build your startup without failing. I have condensed my own experience with startups over twenty years. These secrets will help you transition from employee to a successful startup founder.
Each secret addresses a critical piece of the puzzle:
* The vehicle that makes startup building simpler and faster.
* The internal shift needed to overcome doubts and fear.
* And the external tools and strategies to secure the resources you need to thrive.
Are you ready to hear them? Please click on the link below.
“I was able to successfully launch my own startup! The program was completely transformational and has raised my cognition/perception of the world! There were light bulb moments in every class. I wish I had started this program at an earlier age when I was in college. Highly recommended for everyone.”
Paul Davis
“The program is awesome! It helped me to see the world in a completely different way. It demystified entrepreneurship for me. It was also so much fun. I am a startup founder now! If not for this program, I would still be dreaming of doing my own startup someday. Mukesh is a great coach!”
Tina Singh
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