UPTINKER

Ideation

As established companies and incumbents focus on improving their products for their most demanding and usually most profitable customers, they exceed the needs of some customer segments and ignore the needs of others.

This is where successful entrepreneurs begins their idea generation by successfully targeting these overlooked customer segments. They gain foothold in this customer segment by offering product with more suitable functionality. These are generally less complex and lower in price, also known as “Minimum Viable Product”. Incumbents, chasing higher profitability in more demanding customer segments, tend not to respond vigorously to entrepreneur’s early success.

The entrepreneur then moves upmarket through improved product offerings, delivering the performance the incumbent’s customers require, while preserving the advantages that drove their early success. The incumbent’s customers now have an alternative product that addresses their need but at the same time is less complex and lower in price. Once mainstream customers start adopting this new product in volume, disruption has occurred.

This is the secret sauce for majority of successful entrepreneurs.

Tools

TECHNOLOGY

Successful entrepreneurs have a deep understanding of the “application of technology”. They use this understanding to solve real world problems and also change the status quo. They focus more on application than just the technology itself. Technology, whether it’s stone, steel, software or AI, will yield transformative results only when applied in the right way.

MARKETING

The other missing link is the “art of marketing” your unique solution in a way that appeals to people’s inner self and bring awareness about your offering. Successful entrepreneurs focus on quality instead of quantity of marketing. They focus on the right messaging/positioning etc. instead of pushing lots of repetitive impressions and advertisements through numerous media mix.

MONEY

Lastly, it’s about your relationship with money. Successful entrepreneurs handle money as means to an end to get things done. But others treat money as an end in itself. An example of this is the company Amazon, which brilliantly managed and prioritized cash flow over profits to grow through the years and thus used money as a means to an end.

Execution

We all know that knowledge is not enough. There is a big knowledge action gap that you need to bridge for success.

But why do millions of people don’t take action. Moreover, why are most people not persistent. It is mostly because of self doubt, self esteem, self confidence and self everything! Most people just procrastinate and overthink instead of execution.

They are stuck to their comfort zone but magic happens elsewhere. They cannot transcend their belief system and take the quantum jump into the unknown. We help you learn the art of self awareness to be able to execute with ease.

Modules

Our modules cover fundamentals of entrepreneurship from idea generation to critical tools involving technologies, marketing, money to execution. In regards to technologies, modules cover most of the emerging technologies for startups including cloud, data science, ML/AI, Blockchain, VR/AR, Robotics, IOT and 5G.